Search | Mi3

Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

News

News

Quantcast CEO: Alt IDs won’t scale, marketers underweighting contextual, cookieless targeting ‘cheaper’, consent platform seeing ‘50-90%’ opt-in, ‘scorched earth’ privacy overhaul fears overblown

By Brendan Coyne - Editor

19 October 2022 3 min read

By Brendan Coyne - Editor

19 October 2022 3 min read

News Plus

News Plus

Cookieless chicken nuggets: Lilydale, Steggles CMO Yash Gandhi tests ID5 post-cookie targeting, sees 19x engagement on Safari, 16% boost across all users - ‘Why is it taking a chicken brand to kick off on this?’

By Sam Buckingham-Jones - Deputy Editor

31 August 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

31 August 2022 5 min read

Industry Contributor

Industry Contributor

Part Two: The marketers-only master cookie update – Google may delay third-party cookie crunch with no clear replacement; the winners, losers plus key takeouts, no regrets actions for marketers

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

Deep Dive

Deep Dive

Toyota’s ‘humility’ challenge and big fix: An Australian brand makeover expands across 17 Asian markets to tackle next gen perceptions that rivals are snappier, louder, more innovative on mobility’s future

By Paul McIntyre and Sam Buckingham-Jones

3 July 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

3 July 2022 7 min read

Industry Contributor

Industry Contributor

‘Find me 20 per cent savings’: Connected TV’s BVOD frequency issue has many guilty parties, including advertisers and ad tech firms

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

By Clay Gill - CEO, Matterkind AU

4 May 2022 4 min read

Deep Dive

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

News Plus

News Plus

Cookie alternatives and alt-IDs won’t cut it: Yahoo data chief warns brands ‘running out of time’ to nail contextual advertising

By Brendan Coyne - Editor

15 February 2022 4 min read

By Brendan Coyne - Editor

15 February 2022 4 min read

News Plus

News Plus

Ten ditches DMP, data chief warns privacy overhaul will 'completely obliterate' programmatic, bearish on alt-IDs, forecasts major shakeout

By Brendan Coyne - Editor

1 February 2022 4 min read

By Brendan Coyne - Editor

1 February 2022 4 min read

Market Voice

Market Voice

Industry innovation in new tech, AI/ML, attention metrics soared in 2021 – now let’s use it

By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

1 December 2021 3 min read

By Andrew Dixon - VP of Sales ANZ, Amobee | Partner Content

1 December 2021 3 min read